Crux Growth · Build and scale what works

Build and scale what works.

We find what moves the business and build the system your team can keep scaling.

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Selected work

Consumer fitness app

Influencer marketing unlocked a new growth channel

Client need

A consumer fitness app's established paid and organic channels were beginning to plateau in efficiency. The business needed a new scalable source of customer acquisition without simply increasing media spend.

Crux contribution

The team built an influencer marketing engine that recruited creators, tested content and offers, and turned authentic product use into high-performing social proof across organic and paid channels.

Impact

The program generated app installs and user growth at 5× prior organic-channel volume, establishing influencer marketing as a meaningful new growth channel.

Online consumer services platform

Scaling a multi-channel subscription growth engine

Client need

An online consumer services platform needed to expand beyond its established acquisition channels while improving newer partnership and creator programs.

Crux contribution

The team expanded the acquisition mix by more than ten channels across paid social, influencers, app growth, video and strategic partnerships while managing $60M in annual marketing investment.

Impact

The expanded growth engine generated results including a 3× Instagram conversion rate and a 30% increase in leads.

What we do

We find what moves the business and build the system your team can keep scaling.

01

Acquisition and channel development

02

Paid growth and performance marketing

03

Influencer and content marketing

04

App Store and marketplace visibility

Contact

Ready to find what actually moves the business?

Let's identify the growth opportunities worth building around.

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